6 guides

Guides on Going Viral

What TikTok, Instagram and YouTube actually reward, backed by platform data and third-party studies. Pick a platform or start with the overview.

What all three platforms reward, the 4 steps that work on each, and where they differ.

How TikTok ranks videos, why the first 3 seconds decide everything, and 5 steps to raise your odds.

The 3 signals Instagram ranks on, how to make Reels people send, and 5 steps to reach non-followers.

How YouTube recommends videos, how to win the click or the swipe, and 5 steps for Shorts and long-form.

5 common reasons TikTok videos get no views, how to diagnose yours in TikTok Studio, and the fix for each.

6 elements behind viral TikTok hooks, backed by platform research and data from 551 hook clips.

See what works, not just what's written

Browse 500+ viral hook clips with engagement data. Find the opening that fits your next video.